Baba Gundi is a yearly festival celebrated in Chupursan Valley, located in Upper-Hunza, Gojal. The festival first started in 2009 to celebrate the famous Sufi Saint “Baba-Gundi”. The festival this year was held on 29th August 2017. According to an estimation, around four hundred people attended the festival. Regional coordinators of Dil Say Pakistan attended the festival, represented Dil Say Pakistan and distributed the campaign flyers in the festival. The audience appreciated the idea of bringing up the positive image of Pakistan, which according to them is good for tourism generally in northern areas and in Hunza particularly.